Internet Marketing

1 Understand marketing through the internet.

1.1 Explain the elements of internet marketing.

1.2 Evaluate the internet marketing mix.

1.3 Compare internet marketing tools / e-tools.

1.4 Examine interactive order processing.

Purpose of this assignment

This unit will enhance learners’ understanding on the online market environment by analysing established online commerce sites. It is important for entrepreneurs to identify the internal and external opportunities and threats which may affect the operation of the business. Thus, learners will be exposed to the operation of the online businesses.

Scenario

Deltacs is an online tactical gear store supplying outstanding head-to-toe tactical gear for every operation and mission, which bring customers the latest, and top quality tactical products. Deltacs have been founded and established since 2013. Since then, the company have been growing every day. They strive to be one of the top and best tactical gear supply.

Task

As a kick-start on building business, you are required to analyse and explore Deltacsgear.com online business operation. You need to prepare your analysis in a form of report. Your analysis should consist of the following tasks:

a. Explanation of the elements of Internet marketing.

b. Comparison of Internet marketing tools / e-tools.

c. Evaluation of the Internet marketing mix.

d. Examination of Interactive order processing.