Advanced Typographic Design

Aim

This aim of this unit is to develop learners’ skills and understanding in applying typographic knowledge to the sensitive integration of words and images.

Learning outcomes

LO1 Be able to use letterforms as graphic images to produce innovative and imaginative designs

1.1 Identify and record effectively how letterforms can be used as graphic images and devices

1.2 Apply this knowledge in an innovative and creative way

LO2 Understand how text and image can be combined to enhance communication

2.1 Analyse and record how type and image can be used to enhance visual appeal for the target audience

2.2 Identify responses of the intended audience and client market to typographic designs

LO3 Understand how typographic choices enhance audience perception and commercial viability

3.1 Analyse and present, with clear justification, intentions of creative typographic work for specific audiences

3.2 Analyse and present, with clear justification, examples of typographic work that demonstrate innovative design solutions

LO4 Be able to produce work that persuades an identified and targeted audience

4.1 Create work that combines text and image for a specific audience

4.2 Evaluate the effectiveness of communication design and present outcomes in a professional manner.