Products, Marketing and Advertising Media

Aim

This unit aims to develop knowledge and understanding of the relationships between products, markets and the media.

Learning outcomes

LO1 Understand the marketing of products using advertising media

1.1 Identify the factors informing the marketing of selected products

1.2 Evaluate the application of advertising media to product promotion

LO2 Know about target markets

2.1 Analyse factors which influence target customers

LO3 Understand the factors influencing product development

3.1 Analyse the function of market research

3.2 Evaluate the factors influencing the marketing mix for a specific product

LO4 Understand the business context in which advertising operates

4.1 Analyse the relationship between marketing, branding and advertising in the promotion of products.