IY415 Business Development and Entrepreneurship Assignment - Nottingham Trent International College - Nottingham Trent University, UK

Report Task -

Your task is to INDIVIDUALLY come up with a NEW product which is not currently available in the UK market. This product MUST offer some kind of eco-benefit.

Once you have decided on your product, you must complete a feasibility study in the form of report. Take into consideration theories and vocabulary from your IY413 and IY440 modules, as well as material on the VLE and your own research, to help with your report.

Your report must demonstrate that you have considered all of the important practical and organisational issues relating to your proposed enterprise and demonstrate your ability to understand and apply appropriate theoretical frameworks to your own business ideas.

Your report should cover all of the following areas and where appropriate must make explicit reference to appropriate theories;

Topic area -

Description of business and product: What is it and why was it chosen.

Market feasibility: Description of industry, current market trends, competition, sales estimations (finances - you have a £10,000 limit) and prospective buyers.

Technical feasibility - How the company will deliver goods: transportation, location, technology needed, materials & labour.

Organisational feasibility: Corporate and legal structure, current skills and resources and how this will help build the company.

Your product: Product is Bamboo toothbrush it is a eco-friendly product. This product MUST offer some kind of eco-benefit. Market feasibility: Description of industry, current market trends, competition, sales estimations (finances - you have a £10,000 limit) and prospective buyers. Please see all the requirement, plan and the topic area all references must be website.

Can be physical or non-physical;

Must either deliver or promote a positive and identifiable ecological impact;

Should be producible with currently available technology (or simple adaptations thereof);

Will be initially offered for sale in the UK market.

Notes - The aims of this assignment are to give you the opportunity to:

Show understanding of business and management issues in relation to the planning and development of a small business.

Demonstrate an ability to plan, create and develop a new business.

Apply business theories to a real business idea.

You should include citations in the main body of your essay, which should be formatted to Harvard APA and should match your final reference list.