Introduction to the Tourism Industry, Business & Tourism Management
Learning outcome 1: Demonstrate an understanding of the evolution and the development of the contemporary tourism industry concept.
Learning outcome 2: Identify the key industry sectors and companies that comprise the tourism industry and how they interconnect to produce tourism products and services.
Learning outcome 3: Explain the global sustainable strategies used within the industry to ensure long business survival and present findings.
Assignment Requirements
Overview The tourism industry is a multi-sectoral industry interlinked and working together to provide comprehensive travel experiences. This assignment brief is designed to help you explore the tourism industry concept a vital skill required by managers within the tourism industry. You will be able to identify the key industry sectors and companies within the tourism industry and explain the global sustainable strategies they employ for long-term business survival. In addition, you will research different sectors within the tourism industry, understand their specialised products and services, and understand the relationship between tourists, tourism businesses, and local communities at different destinations.
The tourism industry tailors its products and services around specific tourism types/niches, ensuring they cater to specific customers. This approach is guided by tourist-type theories, which help companies understand the diverse needs and preferences of tourists. As a result, larger tourism companies typically offer a wide range of products rather than focusing on just one tourist type. This strategy allows them to capture a broader market share and increase profitability by appealing to a more diverse audience for long-term business survival.
Assignment task
The assignment tasks are group presentation, which involves preparing and delivering in a group of (4-5 students). Create a PowerPoint presentation of 8 - 10 slides with speaker notes. You will be delivering this presentation in front of your class, and marks are given for you delivery.
The presentation must have speaker notes underneath each slide. Choose a destination in a country you have never visited.
Identify the key tourism products in the destination.
Identify the main tourism services available at the destination.
Ensure that all types of tourism businesses are included in your presentation - e.g. transportation, accommodation, attractions, tour operators and travel agents.
Each slide must be based on research with a Harvard Reference included on the slide.
The presentation must show data that proves, form research, the popularity of the destination and the tourism products and services available.
Read carefully the task description on the top of this page to enable you address the assignment appropriately
Choose your destination for the assignment
Identify the type of tourism industry/sector for your assignment
Choose the type of product and services for your assignment
Read about different types of tourism industry/sector in the recommended books.
Slide Title slide Put the name of your chosen destination in the title page
Slide 1 (150 words) Introduction Slide.
Define tourism Industry and concept using the Core reading book (Fletcher, et al. 2018. Chapter 1) or Recommended Reading Book (by Holloway et al, 2022)
Give a brief introduction of your chosen destination and identify types of tourism industry and the products and services
Provide the aim for the presentation
Note: You can use the speaker note to explain this more Introduce the key areas that will be covered in your presentation.
Slide 2 (200 words) Main Body: Evolution and Key Sectors in the Tourism
Identify key milestones in the evolution of the tourism industry?
Identify 3 key sectors and relate them to your chosen destination
Include only 3 sectors for example:
Accommodation Sector: Hotels, Resorts, Hostels, Airbnb Transportation Sector: Airlines, Cruises, Rental Services Attractions Sector: Theme Parks, Museums, Natural Sites Sustainable Tourism Sector: Eco, Geo tourism
Slide 3 (200 words) Main: Key Players in the Tourism Industry
Identify and name some key players in the tourism industry such as Relevant Key Companies: Examples (Marriott, Expedia, Carnival, etc.)
You can also use tourism companies for your chosen destinations.
Slide 4 (200 words) Main: Identify the Product and Services
Identity the products and services offer by your chosen company
Explain how they have contributed to the tourism industry in your destination?
Identify the role of intermediary companies in the tourism industry
Slide 5 (200 words) Main Body: Sustainability in Tourism and Future Trends
What is the definition of sustainable tourism?
Provide examples of successful sustainable tourism initiatives or practices around the world.
Slide 6 (200 words) Main Body: Future trends in the Tourism Industry
What are the future trends in tourism? e.g. Eco-tourism, green tourism. Why is Sustainable tourism important
Slide 7 (200 words)
Main Body: State the Positive and Negative Impact of Tourism
What are the positive and negative impacts of tourism of your chosen destination?
(For example, socio-cultural, economic and environmental impact)
Slide 8 (150 words) Conclusion
Suggest global Sustainable Strategies for Long-Term Survival of the tourism industry and businesses and draw your presentation conclusion
References: List all the sources you have used using Harvard referencing style. convention. Please note that you should include every website you visited and every book you have used. If you have not used the information but just read it, do not include that in the list.
Referencing Style - Harvard Referencing Style.