International Enterpreneurship
Company name: Microsoft
1. Introduction:
• introduce international entrepreneur and international entrepreneurship and by means of both justify your choice i.e., how does your IE and their ventures match with the definitions covered. You must provide referenced definition(s) of international entrepreneurship and international entrepreneur.
• can also briefly comment on the type/theme of IE chosen as well
2. Background to the entrepreneur:entrepreneurial journey so farfor both the chosen IE and their venture(s), an insight into personal and professional life, sector/size/when started?
3. Drivers and motivation:for your chosen IE and their venture(s)
• opportunity recognitionprocess (opportunity driven or necessity driven) can be tied in with motivation.
• effectuation and the 5 principles (not all 5 will apply to every IE), focus on the application of the principle(s) on your chosen IE.
• entrepreneurial traits, (refer to lecture 1for ideas)
• motivation to start (can look at socio behavioral factors, push and pull motivation, personal background and lack or abundance of resources-only pick what applies to your specific IE)
4. Barriers/enablers:for your chosen IE and their venture(s)
• identify the barriers and enablers (some areas to cover can bea lack or presence of knowledge; funding, networks, trade barriers, legislation, marketing, supply chain etc.,)
• how did they overcome problems? Who/what helped? Were there e.g., less, or different barriers in subsequent ventures? (Can tie in the liability of newness among other theoretical considerations meaning how for later ventures they somewhat knew what to do). A lack or presence of an entrepreneurial ecosystem (Isenberg model) in the home country can be explored as well.
5. Type of internationalization:
• Identify the theories used for internationalization out of the 3 main ones namely-Stages(Uppsala Model), Born Global approach or Network approach.
• How and why did they choose this route? Has it been successful? Did subsequent ventures have different routes to internationalization?
6. Conclusion:some brief concluding comments around where are the IE and their venture/s headed now (no suggestions or recommendations, this is about where they are now)? Any entrepreneurial lessons that can be derived from the IE and their venture/s journey as an individual and as an enterprise respectively (reference all secondary information where needed)
References: follow UUBS guide for referencing available on BBL. Make sure all secondary information is cited properly. There is no such thing as too little or too many references.