Global Strategy: Challenges and Choices: Assignment

Individual Investigative Case Study (Maximum 3000 words)

1. Introduction
Choose a global private sector company that competes internationally in a distinct industry sector. Provide a brief overview of the company (main activities, product/market portfolio, market share, competitors, key stakeholders) and state its strategic aims within a chosen timeframe.

2. Global drivers analysis
Using Yip's Global Drivers model, undertake analysis of the industry environment in which the company competes.

3. International entry strategy
Identify and discuss the advantages and risks associated with the mode of entry to international markets adoptedby your chosen company.

4. Globalisation
Critically discuss the benefits and challenges associated with the development of market globalisation for your chosen company.

5. Conclusions
Identify and summarise the key issues and findings that have emerged from your analysis and discussion of the case.

6 Referencing
Provide a full reference list properly set out in Harvard style.