Module - Organisational Behaviour & Management
Business and Management
Assignment - Business Case Essay
Choose any one case study for this assessment.
1. ZARA - CASE STUDY:
For the second assessment of module BMA4001 ‘Organisational Behaviour & Management, you are required to write an essay of 2,500 words (+/- 10%). You must choose one of three possible scenarios, when writing your essay.
You should choose one scenario from the list below. For your chosen scenario, using module concepts as the basis of your analysis, write an essay discussing the following:
How the change of strategy will impact Marketing, Human Resources, Operations Management, Information Systems, and the Finances within the organisation
The remaining marks will be awarded for how well your report is written, critical discussion and evidence of wider reading is expected.
Scenario 1: Zara aims to become a brand that is recognised for their climate change action.
Scenario 2: Zara chooses to offer franchise opportunities to entrepreneurs seeking to buy a franchise.
Scenario 3: Zara aims to open 12 new bricks and mortar stores in 3 different continents (4 stores per continent - Asia, Australasia, South America) in accordance with a multi-national strategy.
Case Study background: Zara: A Better Fashion Business Model...
2. MASTER CARD - CASE STUDY:
For the second assessment of module BMA4001 ‘Organisational Behaviour & Management, you are required to write an essay of 2,500 words (+/- 10%). You have approximately 2 weeks, to write your essay, concerning how the change of strategy will impact the main business functions. You must choose one of three possible scenarios, when writing your essay.
You should choose one scenario from the list below. For your chosen scenario, using module concepts as the basis of your analysis, write an essay discussing the following:
How the change of strategy will impact Marketing, Human Resources, Operations Management, Information Systems, and the Finances within the organisation (worth up to 80% of the marks).
The remaining marks will be awarded for how well your report is written, critical discussion and evidence of wider reading is expected (worth up to 20% of the marks).
Scenario 1: MasterCard decides to go ‘green' in payments. They pledge to switch100% of payments to ‘green payments' by 2030, in-order to reduce first-use PVC plastic in card manufacturing.
Scenario 2: MasterCard agree to merge their company with the Visa group
Scenario 3: MasterCard decides to roll out its ‘Enabling SMEs' initiative to ensure all micro, small, and medium sized UK enterprises have access to credit and other financial services before the end of 2023.