1. Coloplast saw a huge potential in entering the US market and it started to expand through strategic acquisitions.

a. How did Coloplast rethink its acquisitions as an integrated strategy?

b. What were the advantages of entering the US market?

c. What did the takeover of Mentor mean to Coloplast?

d. Can acquisitions be used as a future strategy for Coloplast? What is meant by "it is not like a supermarket?"