Case Questions

1. What is the nature of the international business en-vironments Harley faces? What types of risks does the firm face?

2. How can Harley benefit from expanding abroad? What types of advantages can the firm obtain? What advantages acquired abroad can help Harley im-prove its performance in its home market?

3. How can Harley effectively compete with rivals from Japan and Europe? What strategies should manage-ment apply to grow the firm's sales in those regions?

4. Competitors such as Lifan and Zongshen are begin-ning to emerge from China, where they enjoy com-petitive advantages like low-cost labor and extensive experience with emerging markets. How can Harley compete against such firms? Should Harley more aggressively pursue emerging markets such as Brazil, China, and India? If so, what strate¬gies will help it succeed in those markets?

5. Evaluate Harley's environmental sustainability initia-tives in the evolving regulatory environment on global greenhouse gas. What advantages does Harley gain by attempting to produce environmen¬tally safe and sustainable products?