BUSINESS STRATEGY

Scenario:

There is a foreign clothing retail brand (for e.g. ZARA, NEXT, PRIMARK etc.) that is planning to start its operations in Pakistan. This information will be used by Board members in a meeting where they will look into stakeholder, national and global environments and the effect it has on business and will decide their future direction.

Task 1:

Design a mission statement, vision, goals and objectives for your clothing retail brand. Keep in mind the above scenario while designing the objectives for the firm.

Task: 02

Future growths Strategy:

The Future Growth Strategy for ZARA is given below;

• New product in a new category

• New product in an existing category

• Redesign of business value chain

• Research or discovery of knowledge

• Roll up of existing players

• Governmental, regulatory or political change

In summer season the ZARA Sales of winter stock decreases so if we design a strategy for the winter season it will be good for ZARA clothing and redesigning of the product.

Identify roles and responsibilities for strategy implementation then compare these roles and responsibilities with a different organization.

TASK 3:

1. Evaluate the resources required for the implementation of new strategy; finance, human, material and time.

2. Perform stakeholder analysis for your organization and explain its importance.