Strategic Planning

Aims

To develop the knowledge, understanding and skills necessary to develop an organisational strategic plan.

Learning Outcomes

1. Understand the external environment affecting an organisation

1.1 Explain the importance of external factors affecting an organisation

1.2 Analyse the needs and expectations of stakeholders of an organisation

1.3 Analyse the major changes taking place in the external environment that will affect strategy

2. Be able to review existing business plans and strategies of an organisation

2.1 Use appropriate tools to analyse the effects of current business plans

2.2 Review the position of an organisation in its current market

2.3 Evaluate the competitive strengths and weaknesses of an organisation’s current business strategies

3. Be able to develop options for strategic planning for an organisation

3.1 Use modelling tools to develop strategic options for an organisation

3.2 Develop a comparative understanding of activity from organisations in the market

3.3 Create options to form the basis of future organisational strategy

4. Be able to construct a strategy plan for an organisation

4.1 Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of an organisation

4.2 Develop criteria for reviewing potential options for a strategy plan

4.3 Construct an agreed strategy plan that includes resource implications

5. Be able to examine factors affecting an organisational strategy plan

5.1 Compare core organisational values (ethical, cultural, environmental, social and business) with the current business objectives of an organisation

5.2 Develop appropriate vision and mission statements for an organisation

5.3 Produce agreed future management objectives for an organisation

5.4 Develop measures for evaluating a strategy plan

6. Be able to plan for the implementation of a strategy plan

6.1 Develop a schedule for implementing a strategy plan in an organisation

6.2 Create appropriate dissemination processes to gain commitment from stakeholders in an organisation

6.3 Design monitoring and evaluation systems for the implementation of a strategy plan in an organisation