Typographic Ideas

Aim

This unit aims to develop learners’ skills in exploiting typographic design and understanding of the relationships between design, communication and meaning.

Learning outcomes

LO1 Understand the form and function of typography

1.1 Evaluate and record selected sources of typography

1.2 Evaluate and record the leading typographic practitioners, both historical and contemporary

1.3 Demonstrate the use of current typographic conventions

LO2 Be able to produce experimental design ideas to challenge current typographic practice

2.1 Form random associations to produce innovative outcomes

2.2 Manipulate and experiment with typography to meet specific intentions

LO3 Be able to use typographic design to alter or enhance meaning in arranged words

3.1 Alter meaning and context of given words or letters to meet client expectations

3.2 Emphasise meaning and context of given words or letters to meet client briefs.