Global Strategy and Sustainability

PART A - BUSINESS REPORT

In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

PART B - POWERPOINT PRESENTATION

In the role of a Management Consultant, you are required to provide a short PowerPoint presentation to the CEO of Tesla on key points of interest and relevant recommendations to the CEO regarding future sustainable development.

TESLA MANAGEMENT CONSULTANCY REPORT

PART A- Business Report (3000 words)

In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

• Task 1 -The External and Internal Environment
o Identify and critically analyse the external and internal environment for Tesla using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
o Determine Tesla's current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
o Support your arguments with academic literature and references to other similar real companies.

• Task 2 - Strategy in the Global Environment
o Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how this impacts their overall company strategy.
o Provide justified recommendations for the different strategies Tesla can use to compete in the global environment.
o Support your arguments with academic literature and references to other similar real companies.

• Task 3 - Corporate Strategy
o Evaluate and critically analyse the use of horizontal integration, vertical integration, outsourcing or strategic alliances.
o Provide recommendations as to how Tesla can increase their profitability.
o Support your arguments with academic literature and references to other similar real companies.

• Task 4 - Strategic Purpose - Ethics and CSR
o Using relevant theoretical models analyse and evaluate Tesla's CSR strategy.
o Identify and critically discuss the main ethical issues which Tesla currently faces and provide recommendations as to how they can address these.
o Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure

Assessment Self-Evaluation

You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.

Word count: 3000 words

Your report structure should include the following sections: Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1- The External and Internal Environment Task 2 - Strategy in the Global Environment Task 3 - Corporate Strategy
Task 4 - Strategic Purpose - Ethics and CSR Concluding remarks
References
Assessment Self-Evaluation Appendix (if appropriate)

PART B- POWERPOINT PRESENTATION

Presentation must be included as an appendix to the main report (at the end of the Word document). To insert Microsoft PowerPoint Slides into Microsoft Word, please follow these instructions for each slide of your presentation:

1. Copy the slide in PowerPoint

The first step is to start in PowerPoint and select a slide thumbnail on the left side. Click on the slide thumbnail and then press Ctrl+C on keyword to copy it to my clipboard (or right click with your mouse and Copy).

2. Paste the slide into Word

Next step is to click in Word document where you want to paste the selected PPT slide. Go ahead and just press Ctrl+V on keyboard (or right click on your mouse and Paste) to paste the selected slide to Word.

Remember to repeat these steps for each slide of your presentation.

If you have any further questions about this coursework assignment, please contact the module leader or the tutor.

Task 1: Potential answers could include:

External analysis:
• Application of appropriate models to analyse the external influences on the Automobile Industry.
• Application of appropriate models perform an analysis of the structure and attractiveness of the Automobile Industry by identifying the key forces acting on the industry, including industry competitive conditions and Tesla's main competitors.
Internal analysis:
• Application of appropriate models to analyse the internal capabilities/resources on Tesla.
• Tesla's competitive advantages. Evaluation:
• Key opportunities and threats faced by Tesla. Tesla's strengths as well as its key weakness. Answer should be logically linked to external and internal environment analysis.
• This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant academic references.

Task 2: Potential answers could include:
• Application of appropriate models to analyse the reasons and strategic benefits for Tesla to expanding internationally.
• Internationalisation strategy options available for Tesla and recommendations of which one(s) best suit its global expansion.
• Entry models that best suit Tesla's global expansion strategy. Provide justified recommendations.
• This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant academic references.

Task 3: Potential answers could include:
• Tesla's supply chain analysis and key forward and backward components of Tesla's supply chain.

• Tesla's options for vertical and horizontal integration. Recommendations of which one(s) can improve the firm's competitive strategy, including options for outsourcing and strategic alliances. Provide justified recommendations.
• This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant academic references.

Task 4: Potential answers could include:
• Application of appropriate models to analyse Tesla CSR initiatives and the main ethical issues the firm currently faces.
• Justified recommendations as to how Tesla can address these issues and therefore reduce their impact on stakeholders.
• This task can have a number of different answers, but you must be able to justify your answers and support your statements with relevant academic references.