Information Systems and Business Intelligence

Assessment Title: Case Study Analysis of a Fast-Growing SME

Assignment type: Presentation responding to a given Case Study

Assignment task

You are required to deliver an individual PowerPoint presentation of 15 minutes.

Within your presentation you must:

Analyse a given case study of a fast-growing SME that does not make use of BI or have a Business Information System in place.
Identify the key business problems within the SME.
Develop a rationale for implementing BIS to resolve these problems for the SME business owner.
Include a thorough account of the benefits of using BI, including why business information systems are an asset to businesses.

Learning outcome 1: Demonstrate a critical understanding of basic information technology and Business Intelligence (BI) principles and theories which explain the need for business information systems.

Learning outcome 2: Analyse the potential of information systems and Business Intelligence (BI) to improve business operations and performance within a global business context.

Learning outcome 3: Evaluate the role of Business Intelligence (BI) in supporting organisations to detect issues and problems, make strategic decisions, identify market trends, and discover new business opportunities.

Learning outcome 4: Apply knowledge of Business Intelligence (BI) to real-world problems and scenarios, and critically analyse emerging real-world problems of artificial intelligence (AI), machine learning, and data warehousing.

Task requirements

Assessment Task:
You are required to analyse the case study of Greenleaf Organics (see below) and identify the key business problems. Develop a robust rationale for implementing a Business Information System (BIS) to resolve these problems. Your analysis and proposed solution should be presented to the SME business owner in the form of a presentation.

Overview

As a business systems consultant, your objective is to recommend the implementation of a Business Information System (BIS) to improve business operations and performance for an SME that does not currently utilise any BIS.

You must deliver a 15 minute PowerPoint presentation to the SME owner, demonstrating your critical understanding of how business information systems and Business Intelligence can support business operations and enhance performance. Your presentation must:

Identify and assess the key business challenges present within the SME, providing a range of examples to illustrate these challenges.
Provide a rationale for implementing BIS to address these challenges, focussing on one type of BIS that will effectively mitigate the identified problems.

Justify your recommendation of the chosen system, explaining why it is the most suitable solution for the specific needs of the business.
Allocate 5 minutes for a Question and Answer session with the SME owner, allowing for discussion and clarification on aspects of your presentation's content.

Presentation Guidelines:

Your presentation must be presented using PowerPoint (PPT) and should include speaker notes to avoid overloading the slides.
You must demonstrate points made with images and visualisations of specific types of BIS (which may include demonstration videos and clips) to demonstrate their value.

All visuals, including graphs, data and charts, must be labelled and referenced using the Harvard Referencing system.

Referencing and research requirements
Please reference your work according to the Harvard style.

Presentation Requirements:

1. Introduction (1 slide):
Brief overview of Greenleaf Organics and its business context.
2. Identification of Business Problems (2-3 slides):
Detailed analysis of the key business problems faced by Greenleaf Organics.
Use of specific examples from the case study to illustrate these problems.
3. Proposed BIS Solution (3-4 slides):
Explanation of how a Business Information System can address the identified problems.
Description of the type of BIS recommended (e.g., ERP, CRM, SCM, SSBI) and its key features.
4. Benefits of Using BI and BIS (3-4 slides):
Thorough account of the benefits of using Business Intelligence (BI) and BIS in general.
Discussion on how BI and BIS can improve operational efficiency, decision-making, and competitive advantage.
5. Implementation Plan (2-3 slides):
Outline of a high-level implementation plan for the proposed BIS.
Key steps, timeline, and considerations for successful implementation.
6. Conclusion (1 slide):
Summary of the key points and the importance of adopting BIS for Greenleaf Organics.
7. References:
Presented in the Harvard Style.
Not included in the word count.