Factors and features determining the appeal of leisure destinations.

Scenario   

The company are thinking of expanding the number of European destinations in their holiday programme and have asked you to research and make a presentation in which you must:

Task

a. Describe factors and features that determine the appeal of two leisure destinations in Europe for different types of visitors (P3). You must select two different types of leisure destinations – from beach resorts, winter sports resorts, countryside areas and cities –each in a different European country. The factors and features that you describe must include accessibility, climate, attractions, cultural and economic.

When describing the appeal of each destination, you must link this to specific visitor types, highlighting where the destinations have wide appeal to many types of visitor and also specific appeal, e.g. lively nightlife for young people, safe beaches for families, etc.

b. Explain how the different factors and features of the destinations you selected in Task 3a appeal to specific types of UK visitors (M2).
For both destinations you must consider at least two different types of customer, for example a group of school children and a retired couple.

c. Give detailed and realistic recommendations for how one of the leisure destinations you selected for Tasks 3a and 3b could increase its appeal for different types of UK visitors (D1). For example, if you selected the ski resort of Meribel, you could recommend activities that could take place in the winter for non-skiing tourists. Your ecommendations should be detailed and realistic. They should also link to the visitor type(s) you are trying to attract and you may recommend initiatives that have been successful for other similar types of destinations.