Advertising Photography

Aim

This unit aims to develop learners’ skills and understanding through the creative application of photographic techniques and media for advertising.

Learning outcomes

LO1 Understand the requirements of a client brief

1.1 Analyse requirements of the brief

1.2 Evaluate the production of images to meet creative intentions

LO2 Be able to produce creative imaging solutions in an advertising context

2.1 Research sources of advertising photography

2.2 Produce creative images that reflect contemporary practice in advertising photography

LO3 Understand legislative and ethical issues

3.1 Research and apply legal and ethical considerations affecting advertising photography

LO4 Be able to apply photographic methodologies for an advertising brief

4.1 Produce creative images applying photographic methodologies

4.2 Evaluate fitness for purpose of images produced.