Marketing for 3D Design

Aim

This unit aims to develop learners’ skills and understanding of marketing both to commercial organisations and individual designers involved with marketing products and services in a 3D design commercial environment.

Learning outcomes

LO1 Understand the purpose and intentions of marketing in a 3D design commercial environment

1.1 Research and evaluate techniques adopted by commercial organisations to improve their effect on the market

1.2 Evaluate the value of marketing to the commercial organisation and to the individual

1.3 Analyse and evaluate the marketing information gathered

LO2 Understand the relationship between marketing and design

2.1 Use market research to understand user needs

2.2 Identify design features which generate positive market responses

2.3 Modify design strategy in response to marketing information

LO3 Be able to produce marketing materials for own work

3.1 Devise and implement a strategy for gathering marketing information

3.2 Produce a marketing strategy

3.3 Design and create marketing materials for own work

LO4 Understand the effectiveness of marketing own work

4.1 Evaluate how effectively marketing worked in terms of own work.