Advertising Campaigns

Aim

This unit aims to develop learners’ understanding of the function of graphic design within advertising campaigns and to develop skills in using graphic design as part of an advertising campaign.

Learning outcomes

LO1 Understand roles and functions within an advertising agency

1.1 Evaluate the function of an advertising agency

1.2 Analyse the different roles of people working in advertising agencies

LO2 Understand advertising campaigns

2.1 Evaluate examples of existing advertising campaigns

2.2 Analyse own advertising campaigns

LO3 Be able to develop an advertising strategy

3.1 Identify and plan to meet the objectives for an advertising strategy

3.2 Develop solutions for an advertising strategy

LO4 Be able to create advertisements for print and digital media

4.1 Identify the needs of specified audiences and their responses to advertisements

4.2 Create print and digital media advertisements for specified audiences.