Cultural Interpretation in Graphic Design

Aim

This unit aims to develop skills and understanding of the way in which aesthetic, social and cultural values underpin visual communication and their use by commercial visual communication.

Learning outcomes

LO1 Understand the nature of aesthetically driven visual communication

1.1 Carry out research on the theoretical, historical, social and cultural concepts of aesthetics which inform and drive the visual arts

1.2 Evaluate the potential of media and materials for exploiting implicit and explicit meaning in visual communication

LO2 Be able to utilise and manipulate imagery for a communication task

2.1 Interpret and adapt the meanings embedded in images

2.2 Manipulate imagery to convey identified messages

LO3 Understand the use of commercial visual communication

3.1 Evaluate and discuss the imagery used in commercial visual communications

3.2 Identify the use of aesthetic preferences in commercial visual communication

3.3 Understand and evaluate the manipulation of imagery for targeted applications.