Assignment: Business Communication Memorandum

You are Johan's mentor in marketing and sales.

Compose a 500 to 700 words memo to Johan that details your evaluation of the business communication strategies he used in the scenario. Provide recommendations for Johan of how he could have been more effective in the scenario.

Complete the following in your memo:

1. Evaluate the verbal communication Johan used in the scenario and provide at least 1 example of how he could improve.

2. Evaluate the verbal communication Johan received from Britni and provide at least 1 example of how he could improve.

3. Evaluate the nonverbal communication Johan used in the scenario and provide at least 1 example of how he could improve.

4. Evaluate the nonverbal communication Johan received from Britni and provide at least 1 example of how she could improve.

5. Recommend 1 way Johan could have used technology to enhance this scenario.

6. Identify 2 adaptive selling strategies and how Johan could have used those in the scenario.