1. Estimate the likely market evolution of the BRICs (Brazil, Russia, India, and China) over the next decade. What economic indicators might companies monitor to best guide their investments and actions?

2. Identify three implications of the emergence of the BRICs for careers and companies in your country.

3. Do you think recency bias has led to overestimating the potential of the BRICs? How would you, as a manager for a company assessing these markets, try to control this bias?

4. How might managers interpret the potential for their product in a market that is, in absolute economic terms, large but, on a per capita basis, characterized by a majority of poor consumers?

5. In the event that the BRICs fail to meet projected performance, what would be some of the implications for the international business environment?

6. Compare and contrast the merits of GNI, Net National Product, and Your Better Life Index as indicators of economic performance in Brazil, Russia, China, and India.