Data Analysis for Business Decision-making

Qualitative Data Analysis

Your report must address the following:

Fully discuss the technique that will be used to analyse the text provided. Explain the process in a step-by-step approach (this is to be undertaken in person and not by a program, such as, NVivo).

This section is to be fully referenced and explore the rationales and background information of the chosen qualitative analysis process, as well as how the process is undertaken. When appropriate, cite rationales in relation to the transcripts provided.

Using the interviews provided on the SOE11446 Moodle page(Book your online assignment help today), undertake an analysis of these following the established analysis process discussed for section 1 of this assignment.

The transcripts provided are in Word format and so can be altered in-line with the process and included.

Critically discuss the findings from the interviews.
Utilise the tables, quotes, etc generated through the analysis to support the discussion section.
Summarise the key research findings.
Discuss limitations and recommendations for research of a similar nature in future.

Your essay must follow the APA 7th style for referencing.