Digital Business, BA (Hons) Business Studies with Foundation

Level 5

Learning outcome 1: Understand the key trends and advantages of digital technology and implications for managing virtual business in the global environment.

Learning outcome 2: Critically evaluate new and emerging digital business models and key business issues such as cyber security and ethics etc. in managing effective e-business.

Learning outcome 3: Evaluate the impact of new collaborative relationships and strategic alliances through digital technology.

Learning outcome 4: Understand and apply relevant digital business theoretical concepts in practical contexts of a business or a non-voluntary sector.

Task Description

Technology today is no longer seen as a facilitator of everyday business practices. It has now become the heart, the centre of almost every business strategy, and data can be used by businesses to produce, store, and analyse relevant information to achieve the competitive advantage over their peers.Digital business, as it relates to business technology, offers companies and individuals new ways to connect, collaborate, conduct business, and build bridges between people. It impacts the basis of business functionality and determines the way business is managed today. However, security and privacy have become one of the biggest concerns. For example,on 5th of April 2022, The Works, a discount retailer based in the United Kingdom, forced to shut some its shops after cyber-attack (BBC,2022). This shows digital business must take utmost care in securing their systems.

Choose a well-established digital business or e-commerce business in a B2B or B2C context. The chosen business must have a well-developed website, where you can find information about their strategies and operations. You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.

The tasks include:

Question 1. Provide an overview of key trends and advantages of digital technology and implications for managing virtual business in the global environment by drawing on your chosen business.

Question 2. Critically evaluate new and emerging digital business models in the context of key business issues such as cyber security and ethics that your chosen business uses or may use.

Question 3. Evaluate the impact of new collaborative relationships and strategic alliances through digital technology for your chosen business.

Question 4. Identify and evaluate the push and pull supply chain concepts to chosen business and identify current e-supply chain of your chosen business.

All referencing should be in Harvard style.