Personal Style in Graphic Design

Aim

This unit aims to develop learners’ understanding of personal style in graphic design, through research. The unit also aims to develop skills in communicating a personal style.

Learning outcomes

LO1 Understand the historical and contemporary origins of the chosen personal style

1.1 Research historical and contemporary examples of illustration and graphic design

1.2 Analyse research to reach conclusions

1.3 Evaluate factors influencing personal style

1.4 Adhere to professional referencing conventions

LO2 Be able to select media to develop personal style

2.1 Select media effectively to develop personal style

2.2 Present a coherent portfolio of imaginative and experimental work

LO3 Be able to communicate using a personal style

3.1 Develop a personal style of visual communication

3.2 Communicate effectively using a personal style

LO4 Be able to evaluate personal style

4.1 Evaluate personal style in terms of communicating effectively to different audiences

4.2 Evaluate the development of personal style against previously identified criteria.