Design Application in Fashion

Aim

The aim of this unit is to develop learners’ understanding and skills in fashion and design, through the exploration of the relationship between design, marketing, promotion and production processes.

Learning outcomes

LO1 Be able to analyse and evaluate the influence of contemporary design

1.1 Research and analyse key influences in contemporary fashion

1.2 Evaluate the influence of designers, fashion houses, trend agencies and the retail sector

LO2 Understand the roles of the design, marketing, promotion and production processes within the fashion industry

2.1 Evaluate the role of the designer and the commercial environment in which they operate

2.2 Analyse the interaction between design, marketing, forecasting and production processes

LO3 Be able to research and synthesise design trends

3.1 Analyse consumer behaviour, fashion trends, market intelligence and retail outlets

3.2 Produce evidence of research, analysis and application through journals, sketchbooks, storyboards and design sheets

3.3 Produce design solutions using creative visual imaging skills

LO4 Be able to apply conceptual, creative and visual skills to a targeted brief

4.1 Produce creative design solutions within the constraints of a commercially targeted project

4.2 Design for a range of markets, customers, functions, purposes and seasons using analysed market intelligence

4.3 Present research and personal design solutions to a professional standard.