Visual Communication in Graphic Design

Aim

The aim of this unit is to develop learners’ skills and understanding of how meaning, messages and information can be communicated visually in graphic design products.

Learning outcomes

LO1 Understand the visual communication methods used in graphic design

1.1 Research methods used to communicate meaning, messages and information are communicated effectively in graphic design

1.2 Evaluate communication methods used in graphic design

LO2 Be able to use experimental visual language to communicate meaning, messages and information

2.1 Use traditional and digital media to produce experimental visual communication outcomes

LO3 Be able to produce visual communication outcomes

3.1 Produce experimental work showing diverse and creative use of visual language

3.2 Produce work which effectively communicates meanings

LO4 Be able to evaluate use of visual communication in own graphic design

4.1 Evaluate effective use of visual communication in own work.