Assessment Brief
This module is assessed through one graded element. You must achieve at least 50% to pass this module.
By completing this assessment you will the following learning outcomes (LOs):
LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption
LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times
LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture
LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations
For this assignment you will create a "case for change" - a report that presents a proposal for how to digitally transform a company of your choice.
The report has to include the following tasks:
Task 1 (LO1): The Case for Change
Present the organisation you have chosen and explain what it does and in which markets it operates. Afterwards, explain why this company is digitally transforming (e.g., emerging of e-commerce, Covid-19) Finally, present the objectives of its digital transformation.
Task 2 (LO2): Gaining Digital Business Agility
By leveraging on the model developed by the Global Center for Digital Business Transformation (2018), advise your organisation on which initiatives and digital technologies can be used by your chosen company to gain Digital Business Agility.
Specifically, for each component of the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast), you need to advice of at least of one initiative that can be implemented and one digital technology (e.g., Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality) that can be used.
Task 3: Create a Digital Ready Culture
By leveraging on the features of a digital-ready culture identified by Think with Google (2017), advise your chosen organisation on how a digital-ready culture can be instilled in order to support its digital transformation.
Specifically, for this task, you need to advise on how your organisation can create a digital-ready culture by:
1. Putting customers first
2. Creating a collaborative culture
3. Instilling a culture of innovation
4. Becoming a digital-champion
Your replies have to be critically justified with the support of academic literatures and/or real case examples.
Task 4: Steer Collaboration
Your company is going to create a new role within the organisation in order to break silos between teams and departments and incentive collaboration: The Chief Collaboration Officer (CCO).
With the support of academic literature and of real case samples build a job description for the CCO, describing role and responsibilities.
Afterwards, please provide advice on how the CCO can increase collaboration across team members and departments within your organisation
Task 5: Develop your Leaders
By using the Goleman's leadership styles, advise which Goleman's style leaders within your organisation need to develop to support its digital transformation. Your arguments need to be supported by academic literature.
Once you have identified the leadership style that will help your organisation to successfully digitally transform, advise your organisation on approaches and techniques that can be used to develop this leadership style in its leaders (e.g., Grow Model).
Structure and References
• Structure is in line with the given instructions
• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in text citations (see referencing guides.
Report Structure
Your report structure should include the following sections:
• Cover page (University cover sheet)
• Table of Contents
• List of Abbreviations (if appropriate)
• Task 1: The Case for Change
• Task 2: Gaining Digital Business Agility
• Task 3: Create a Digital Ready Culture
• Task 4: Steer Collaboration
• Task 5: Select your Leaders