Project strategic rationale and definition

Learning Outcome 1: Demonstrate advanced understanding of project management principles, frameworks, and critical awareness of contemporary approaches needed for managing and leading projects.

Learning Outcome 2: Critically evaluate, analyse, reflect on, and synthesise information to address complex project management issues in specific contexts.

Learning Outcome 3: Clearly, concisely and credibly communicate project management knowledge to specialist and non-specialist audiences to inform practice.

Task

Applying project management concepts and theory, you will critically analyse key components to develop a project rationale and definition that outlines the project's strategic purpose, project priorities, project success criteria and project management approach.
Act as the project manager and present the strategic rationale for selecting the project and project definition to your project team at the project kick-off meeting.
Note: It is recommended you select a potential new project that you or your organisation will run in the near future. Alternatively, you can relate this to a past project or a project in progress; however, you will need to redefine the project towards an improved project performance and propose it as a new project.
Procedures
Your oral presentation should address the following components:

Project title, purpose and strategic alignment. Explain the purpose of the project and alignment with the strategic needs of the organisation.
Scope. Define the project objectives, major deliverables and limits of scope. To be effective, these should be specific and measurable.
Project priorities. Establish and justify the project priorities, accounting for the identified key stakeholders involved and their expectations.
Project's success criteria. Define the project's success criteria and discuss the alignment with the project's purpose, stakeholder expectations and priorities.
Based on the characteristics of the project you have defined above, select and justify a suitable project management approach for implementation (e.g. traditional, agile, hybrid).

Requirements

Prepare your presentation using PowerPoint (Office 365) - Assessment 1 template (.pptx). The template is a starting point to structure your work but feel free to adapt it as needed.
You are recommended to use a maximum of 9 slides, inclusive of Title and References slides.
If you have used Generative AI in the creation of your presentation, you must clearly state this within your slides or additional slide(s)- see AIB Style Guide - Section 4: Generative Artificial Intelligence (Generative AI) for details
Record your presentation using your AIB Zoom account

maximum 7 minutes (presentation will not be marked after 7 minutes)
You must record with the Powerpoint slides in presenter mode and you must present to the camera and be in the video throughout your presentation.
you must use Zoom; otherwise, you will receive a 0% grade
See AIB Style Guide: 7.7 Oral presentations before you submit for resources on how to record your presentation using AIB Zoom and how to deliver an effective presentation, including how to cite and reference slides and examples.
Submit your presentation as both:
a shareable Zoom link in the online text box
a PowerPoint file (.pptx) with References and Generative AI declaration (if GenAI was used)

This assessment requires you to use a minimum of six (6) credible academic sources. You may also use current company, industry, government and media sources to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Most web-based sources are not sufficiently rigorous and credible for use in academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For further guidance, refer to Scholarly, academic & peer-reviewed journals.