Context of Business

Learning outcome 1. Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment

Learning outcome 2. Identify the need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues

Learning outcome 3. Discuss leadership, management and development of people

Learning outcome 4. Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests

Assignment brief: Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcomes are influenced by the strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses' strategy and response. There is also increasing importance of CSR is also influencing business like never seen before. .

Task:

For this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform the following tasks.

i. EasyJet
ii. Ryanair
iii. British Airways
iv. Aer Lingus

Question 1. Discuss the impact of external environmental factors on your chosen using PESTEL analysis for chosen business. (approx. 500 words)

Question 2. Recommend a suitable leadership style from leadership styles that according to you will help them achieve their business objectives. Justify your choice using appropriate literature and examples. (approx. 750 words)

Question 3. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research. (approx. 750 word)

Question 4. In your opinion what are the effects of Brexit and Covid-19 pandemic in 2020/2021 on your chosen business and how the business addressed the situation. (approx. 750 words) (Introduction and conclusion - approx. 250 words)