Background

a. Company

- Outline overall financial performance (a table with key figures/ratios) and comment on performance

- Quantify and trend the portfolio

- What are the key issues/challenges/opportunities faced by the Company?

b. Competitive Environment

- Define your Arena/Industry/Market

- If data is available quantify by revenue/units and show trends

- Comment on competitors, customers

- What are the key issues/challenges/opportunities in the Competitive Environment? Company Strategy Applications (200 words maximum per application)

Manual Section 6 and Grant Chapters 2,5,11,12,13,14,15 and Unilever Case A.

- 200 words maximum per application plus Labeled Diagrams and Tabulations

- Apply one concept/approach to your selected Company

- Apply a different concept/approach to Unilever Concepts/Approaches to select from:

- Vision

- Value Statements

- Mission

- Objectives

- Analysing and Developing Resources & Capabilities 

- Portfolio Analysis (select one portfolio grid)

- Mergers and Acquisition

- Divestment

- Strategic Alliances

- Vertical Integration 

- Diversification 

Competitive Environment Applications (200 words maximum per application)

Manual Section

Cream consider Unilever Case B and a Euromonitor Country Report. You can also refer to other sources.

- 200 words maximum per application plus Labelled Diagrams and Tabulations

- Apply one concept/approach to a Competitive Environment of your choice

- Apply a different concept/approach to Ice Cream Concepts/Approaches to select from:

- The Arena Map

- The Profit Pool Map

- The Five Forces

- Strategic Groups

- Strategic Imperatives/Key Success Factors

- Competitor Analysis

- Megatrends

- Scanning and Screening the Wider Environment

- Scenarios