Case Study Assignment - University of Stirling, UK - Management School - Division of Marketing and Retail 

Learning outcomes and skills developed -

1 - Students will have gained insight into theory and practice through examination and critique of the fundamentals of marketing theory and approaches.

2 - This critique of marketing will have offered students the opportunity to consider the role of marketing in a variety of contexts.

3 - Students will have gained insight into how consumers behave and how companies respond to customers is also developed.

4 - Students will have enhanced their information search skills, essay writing skills and discussion skills.

5 - Transferable intellectual and study skills will also be developed which will encourage a positive attitude to continuing personal development and lifelong learning.

Question -

The assignment will be based on:

Reynolds, A., Carroll, C. and Fahy, J. (2019). GoPro: riding the waves of a changing market. In J Fahy and D Jobber (Eds) Foundations of Marketing, London: McGraw- Hill 6th Edition, pp.26-29

Read the case and read more widely around the company and topic, including accessing to answer the following question:

How does GoPro understand, create, communicate and deliver customer values?

How will the assignment be assessed?

1. Description of the nature, content and application of relevant marketing ideas and concepts, including a critical understanding of academic and practitioner perspectives.

2. Illustrating an understanding how a customer focus can be applied.

3. Specifying the requirements for effective marketing.

4. Outlining relevant marketing processes and describe the techniques used to implement marketing strategies.

5. Illustrating the ability to discuss with relevant insight from practice.

6. Develop a clear and balanced assessment of relevant theory, including support from relevant literature.

7. Overall ability to answer the assignment question in a focused way.

Attachment:- Case.rar