FIN 7040 Financial Decision Making - BPP University

Assessment Brief

Case Study -EASYFLIGHT PLC

You have just completed your MSc Management and joined Expert Consultancy as a trainee management consultant. You have been assigned to Easyflight plc and have been asked by your manager to produce a 3,500 word business report that will ultimately go forward to the board of directors.

Task
Prepare a 3,500 word business report for your manager providing analysis and business advice following the requirements below.
Format: business report with headings, sub-headings and paragraphs 1 mark Executive summary - key highlights/findings drawn from each task within the report

Note no introduction is required. No marks will be awarded for an introduction.

Part 1: Business Performance Analysis
You will need to calculate and use appropriate ratios in your analysis for the sections required below:

Statement of Profit or Loss

Analyse and comment on the financial performance of Easyflight plc using all relevant information from exhibit 1. Your analysis should critically evaluate the lines of the Statement of Profit or Loss. You do not need to include a review of the segmental analysis in this section.

Statement of Financial Position

Analyse and comment on the financial position of Easyflight plc using all relevant information from exhibit 1. Your analysis should critically evaluate the lines of the Statement of Financial Position. 20 marks
Statement of Cash Flows

Use the Statement of Cash Flows (exhibit 1) and identify what has happened to the cash position of Easyflight during 2018.

Calculate and explain Easyflight plc's Operating Cash Cycle (OCC) for 2018 and 2017.

Critically evaluate the company's 2018 dividend policy and explain whether you think Easyflight was right to make this dividend payment in 2018 or not.

Market Segment Analysis

Use exhibit 2 to compare and contrast the financial performance of the different segments of Easyflight business in 2018 with the rest of the company. Then, to assist the board with their decision-making, recommend pricing and operating costs strategy for the different segments based on your findings.

Part 2: Investment Appraisal

Critically evaluate the investment appraisal information (exhibit 3) supplied by the Financial Director.
Your evaluation should challenge the management forecast in the first part of your answer.

Then, in the context of Easyflight plc, critically evaluate the following investment appraisal techniques considering the benefits and limitations of each technique. You need to give a clear assessment as to whether the company was right to proceed based on the results of each appraisal technique.

Use the following sub-headings to structure your answer:
Management Forecast
Investment Appraisal Techniques
- Payback period
- Accounting Rate Of Return
- Net Present Value

Sources of Finance
Easyflight plc is considering a further investment, this time in an airport retail business of £2,000m from 2019. Advise the Board of Directors on the benefits and drawbacks of two alternative sources of finance for this further investment, including an assessment of their appropriateness in this case. 10 marks

Non-Financial Factors

Advise the board of directors on other non-financial factors that they should consider regarding an expansion into airport retail. Your answer should be specific to Easyflight plc.

Attachment:- Financial Decision Making.rar