BUSINESS RESEARCH PROJECT - Project Brief

Business Research Project on marketing strategies for De Montfort University in Leicester

Business Research Project Outline (Give a summary of the issue/challenge and the key tasks that you need to be accomplished):

Living in Leicester guide for students

The project will require research into various aspects of life in Leicester, with consideration of the needs and interests of students from different countries, with various family situations and backgrounds. The student will also have to become familiar with relevant strategic objectives at DMU related to Promoting our City as well as our recruitment goals and how we speak to student audiences.

The guides will not only cover entertainment, but also housing, religious facilities, health care, education for children, opportunities for dependents, etc.

What is your desired business research outcome?
A detailed business proposal that can be utilised by the Marketing department of Leicester Castle Business School.