Assessment : E-commerce Consultancy Report for Ocean Market (pvt) Limited

LO 01: Understand the structure and aims of business organizations

LO 02: Understand the impact of e-Commerce

LO 03: Be able to design e-Commerce solutions

Assignment Brief

Retail Industry is a highly growing industry in the Sri Lankan Business Environment where Ocean Market (pvt) Limited is holding a fair share of it and is operating as an in-store Super Market business of retail items specially focusing on textiles, cosmetics, accessories, computer accessories, baby items, stationery items and a variety of food products.

Due to the high growth of the E-business in the industry, the management of Ocean Market understands that their customers are giving up on them and move to other competitors due to the unavailability of e-commerce facility in the organization.

Therefore they decided to get their customers back in and develop their business which matches the present context of electronic business.

Assume that you have been hired by Ocean Market (pvt) Limited as an E-commerce Consultant to provide an e-commerce solution to achieve higher business results. Therefore, you are required to write a professional management consultancy report addressing the aspects mentioned below with relevant judgments wherever it is appropriate by critically evaluating the context.

Chapter 1 – Organization Profile

1.1 Core Business Functions of the Organization

Provide your understanding on the nature of Ocean Market (pvt) Ltd by assessing its core business functions

1.2 Evaluation of Business aims and Stakeholders

Evaluate the selected organization’s business aims by showing how those aims would relate to different stakeholders internal and external

Chapter 2 – Background of e-Commerce and its impact to the Society

2.1 The Impact of e-Commerce to an Organization and Society

Provide the background of e-commerce and functionality and analyze the impact of e commerce by evaluating its’ benefits and the risks while discussing how introducing an e-Commerce system to an organization would provide better business outcomes.

2.2 Global Impact of e-Commerce on society

Discuss the global impact of e-Commerce on society by taking different examples with appropriate references

Note: Your overall chapter must reflect the background of e commerce and its wider impact to thesociety through a range of sources of information with appropriate references. Please avoid using unreliable data sources such as wikis, answer web sites, blogs etc.

Chapter 3 – Market Potential and Different e-Commerce Solutions

3.1. Market Potential of e commerce

Investigate market potential of Ocean Market (pvt) Ltd for an e-Commerce opportunity

3.2. Different e-Commerce Systems in the World

Critically evaluate few e-Commerce systems currently in use by organizations realistically for similar purposes (e.g. you can provide screen shots of such systems in your appendices)

Chapter 4 – Proposed e-Commerce solution

4.1. Proposed e-Commerce solution

Based on the above justification on the market potential and the varieties of e-commerce solutions available in the world design, propose a best fit e commerce solution for Ocean Market (pvt) Ltd to achieve their business advantage.

4.2. Capitalizing an E commerce solution
 
You must discuss the financial implications of the above proposed e-Commerce solution

4.3. Feasibility of the E-commerce solution

Critically evaluate the suitability of the above proposed e-Commerce solution to Ocean Market (pvt) Ltd based on different feasibility criteria.