Business Systems and Operations Management Assignment - Referral Business Report

Assignment Detail - Business Report

Business Report Task: You will be given simulated information regarding the regarding internal communications and data silos of a medium-sized company. With this information you will be required to write a 1,500 word business report (word-count excluding cover page, bibliography/reference list and appendices) with responses to the following:

1. Give an overview of the current business systems in place to facilitate internal communications and connect data silos with reference to academic concepts, models and theories.

2. Give reasoned recommendations to improve and/or add to these business systems. Support your recommendations with high-quality evidence where possible.

Additional Guidance -

1. The balance between presenting research and applying academic concepts- ensure that your report are balanced with regards to research and application of course concepts. For example, do not use a lot of space simply relating the information you've found from research, instead you need to demonstrate your understanding of the relevant academic concepts by applying them to the information gathered.

2. Waffle - Avoid wasting space, word-count and time by reproducing marketing material taken from corporate websites. You need to carefully consider what information is relevant to internal communications, data silos and the company that you are writing the business report - avoid including irrelevant or tenuously-related material.

3. Academic content - you are expected to include academic material into your report rather than relying upon online sources alone. You need to demonstrate your understanding of the theoretical concepts and models through the citation of relevant academic sources.

4. Executive summary - an executive summary should be written in a way that allows the executive who reads it to know what the problem/situation is and the key findings of the reports or key recommendations to solve the problem discussed. An executive summary is not an introduction to the report, a place for background information on the company or a place to summarise the task/premise given.

5. Presentation and structure - to achieve an excellent grade, your presentation also needs to be excellent - this includes numbering tables, referencing correctly etc. Do not present a lot of data and information in tables as appendices. Data or statistics that refer directly to your discussion in the main body, should be presented in the main body. Tables and figures - tables and figures need to be numbered and each should have a title that is self-explanatory. Your analytical content must be high, demonstrating critical thinking and the ability to apply relevant marketing concepts

Suggested Report Structure - This is not a required structure but simply a suggested structure.

1. Cover page

2. Executive Summary

3. Table of Contents

4. Introduction

5. Overview of relevant existing Business Systems

6. Recommendations

7. Conclusion

8. Reference List

Format for submission - The word limit is 1,500 words excluding cover page, references in the bibliography and the appendices. Your cover page must have your full name and ID number.

All work should be word processed and presented in a professional manner. You must use a Business Report format. Pages should be numbered. Headings and sub-headings must be provided. References must include academic sources.