BMAN10780 Academic and Career Development Assignment - The University of Manchester, UK

Introduction - With the development of operation concept, Cooperate Social Responsibility (CSR) have become a key business issue which should be considered before a company which only focuses on making higher pro?t. CSR is mainly related to human rights, environmental responsibility, diversity management, sustainability, and philanthropy. Corporate social responsibility (CSR) de?nes organizational consideration of multiple stakeholders and global impact, beyond simple focus on maximization of share-holder wealth (Alan D Smith, 2007). It is a good point to identify the differences and commonalities in CSR and the methods that how they can take the social responsibility.

Paragraph 1 -

Key idea: Why the profit company and not for profit university would take the social responsibility

Elaboration:

1. The benefit from taking social responsibility for both profit company and university.

- Competitive advantage

- Equal conversation between stakeholders and company

2. How to measure CSR

- Effects of regulation on CSR

- The related contribution to society

Paragraph 2 -

Key idea: Using application of Carroll's model of CSR to analyze.

Elaboration:

1. What is the reason for the difference and what are the differences?

- Identify the definition of economic responsibilities, ethical responsibilities, Legal responsibilities and Philanthropic responsibilities

- the range of stakeholders differ between the two types of organization (The main stakeholders for pro?t companies is customers but for university is students and academic staff)

- Highlight the differences in components of responsibility

 Ethical responsible: Companies would choose to reduce staff to maximize profit with reducing operating cost. University try hard to treat all the staff fairly.

Economic responsible: Profit companies prefer to arrange their capital within trading activities to make higher profit, enlarge the size of enterprise and ful?ll the needs of their customers. Universities decide to pay more attention to improve the quality of teaching resources in order to be assistant and guidance for students.

- Standard for companies and universities: make a profit, obey the law, engage in ethical practices and be a good corporate citizen (Standard would be the same but the priority level of the points can be distinguished.)

2. What is the commonalities in philanthropic, ethical, legal, economics

- Sustainable development:

Examples:

Adidas Parley Ocean Plastic

University of Manchester Sustainable Challenge

The Latin American University Builds Country Project in 2001

- Offer job opportunities

- Train personnel in professional area

Paragraph 3 -

Key idea: Personal learning from studies

Elaboration:

- Will the profit companies and university cooperate create more closer operation

- Universities is one of the biggest stakeholders in companies' business (Aleksandra GAWEL,2014)

Conclusion -

CSR will continue to be the centerpiece of these competing and complimentary frameworks. The mainly factor that results to the differences between profit companies and university is economics responsibility, the basic component in Carroll's model of CSR. High profitability frequently connects to high awareness on social responsibility, which is the necessary condition for companies development. University emphasize ethical responsibility (high quality of education). The market become pluralistic which result in companies and universities connecting to each other closer. There are morn chances for these two types of organizations work together within social responsibility framework.

Attachment:- Academic and Career Development Assignment Files.rar