BBS_4_COM - Concepts of Management - London South Bank University

Assessment: Report on Virgin Atlantic

The report will also outline a number of identified organisational structures and decide which of these would be most suitable for Virgin Atlantic and justify the choice of structure.

In addition, the report will define, explain and review some of the key definitions of leadership and management taking into consideration how these styles have been espoused and demonstrated by Richard Branson in the company analysed.

The report will also reflect on the coaching skills developed in the Concepts of Management Module and identify which of these skills would be most appropriate to an entrepreneur and to leaders and managers.

Part 1. Introduction to Virgin Atlantic, where company operates, products, services and latest available financials.

Part 2. Suggested organisational structure for Virgin Atlantic and advantages and shortcomings of this.

Part 3. Key definitions of leadership and management applied to Richard Branson in Virgin Atlantic.

Part 4. Aspects of coaching sessions most beneficial for managers and leaders.

Part 5. Analytical review key leadership styles using Richard Branson as a role model.

Part 6. Using the BE AWARE AND BE CURIOUS techniques for an entrepreneur.

Attachment:- Concepts of Management.rar