Enterprise and Entrepreneurship, Individual- Growth Sustainable Business Plan
Learning outcome 1: Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition
Learning outcome 2: Analyse the skills and resources required for developing a business, including finance and people
Learning outcome 3: Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.
Assignment task
In Coursework 1 your task, as an individual, is to develop a comprehensive business plan for the sustainable food retail business proposal presented in PR1. This business plan should encompass the following essential components:
Proposed Future Business: Provide a clear and detailed description of your sustainable food retail business, outlining its core features, functionality, and any innovative aspects that set it apart. Discuss potential intellectual property rights (IPR) that might be necessary to safeguard your business concept within [Insert Country/Region e.g. Sri Lanka/UAE].
Customers: Identify and define your target customer base, specifying whether your business operates within a business-to-business (B2B) or business-to-consumer (B2C) market. Elaborate on the end-users and articulate why they would be inclined to purchase your sustainable food products. Highlight your unique selling proposition (USP) and substantiate it with market research, while assessing your business's competitive position in the market.
Competitors: Identify and analyse your primary competitors within [Insert Country/Region e.g. Sri Lanka/UAE] market for sustainable food retail. Evaluate their market share and the level of competition they present. Articulate the reasons why customers might opt for your products and services over those of your competitors.
Skills Analysis: Conduct an assessment of your existing skills and competencies required for the establishment and advancement of your sustainable food business idea. Identify any gaps in skills and provide a plan for addressing these deficiencies.
Projected Financials: Prepare a two-year profit and loss account and cash flow forecasts for your business. Include a break-even analysis. These financial projections should provide insights into your expected revenue, expenses, and profitability over the specified period.
Funding Sources: Identify and evaluate potential sources of funding accessible within [Insert Country/Region e.g. Sri Lanka/UAE] to facilitate the growth of your sustainable food business. Discuss how you plan to secure funding and explain why your chosen sources are suitable.
Resource Acquisition: Outline your plans for obtaining the necessary tangible and intangible resources to support your business. This should include a breakdown of start-up costs and details on how you will acquire and manage these resources.
Organisation and Management Information Systems: Define the type of organisation you envision for your business and discuss the management information systems required to effectively control and monitor its operations.
Vision for Your Business: Present your vision for the future of your sustainable food business, including long-term goals and aspirations.
Your business growth plan should be approximately 1500 words, with a 10% margin above or below the word limit. The word count should exclude the executive summary, conclusion, introduction, references, and appendices.
When conducting research, utilise a wide range of resources, including peer-reviewed academic journals, books, and academic databases such as Mintel, EBSCOhost, and ProQuest. Follow the formatting guidelines, using Arial font size 11 with 1.5 line spacing. Remember to include page numbers at the bottom of each page, and ensure your cover sheet includes your student ID, name, and word count.
Harvard referencing style