ASB-4115 Management Research - Bangor University

REPLACEMENT ASSIGNMENT

ASSIGNMENT TASK:

Write a short Research Proposal

You are a Research Consultant working for a University. Your Manager has asked you to draw up a proposal for research for a future study.

The title/ research question of the study is: How has the 2020 corona virus outbreak affected [some aspect of] business/ management practice?

You can adapt the question to focus on any aspect of business/ management that suitably fits your postgraduate degree programme (i.e. marketing, sales, SME, HRM, strategy, business operations and so on,.)

You are required to do the following - Write a proposal for research:
• Include your adapted title/ question (from above)
• Provide a set of feasible aims (at least two) and a set of SMART objectives for the proposed research
• Provide a brief background to the research question and discuss the context (e.g. UK? Europe? China?)
• Identify the relevant academic field, and the key topic within the field
• Introduce the field, key definitions and key theory through a short literature review
• Propose an appropriate research methodology including; research strategy (e.g. case study, action research etc), research design (longitudinal/ cross-sectional; mono- method/ mixed method etc), sampling strategy (probability/ non-probability), types of data collection tools and types of analysis.
• Consider any ethical issues and issues accessing organisations or research participants
• Highlight any challenges/ hurdles (e.g. ethics, access, participant response rate etc)
• Provide a timeline for research that is realistic and feasible.

Harvard referencing style

Word count 2000 words (+/- 10%)

Attachment:- Management Research.rar