Discussion Post: Marketing Strategic Marketing Basics Questions

Consider what you learned in the experience and respond to the following in a minimum of 175 words for each question with references:

1. As a marketing manager, how does a focus on sustainability inform your tasks and activities?

2. Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?

3. What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?

4. How might sustainability contribute to customer satisfaction?