Managing Sustainable Global Value Chains
Learning outcome 1: Critically discuss the relevance of international value chains and the dilemmas implicit in implanting them in organisations
Learning outcome 2: Appraise the upstream and downstream value chain related activities of a global firm.
Learning outcome 3: Strategically evaluate the global supply-chain and marketing activities of a firm.
Learning outcome 4: Develop rigorous analytical and communication skills demonstrated through a write-up of formal business reports.
Assessment guidelines
This assessment aims to write a paper, which provides a critical review of the literature on a topic in Strategic Global Marketing. You can choose a title from the list of indicative global marketing related topics presented below. You will then have to conduct an in-depth literature review around the chosen topic area in an appropriate format paper followed by an Introduction, Main body - critical analysis of the topic, and a Conclusion.
You are required to critically analyze the topic of your selection.
International Marketing Strategy - Adaptation or Standardisation?
Cultural and Social Factors in International Marketing - Think Global, Act Local?
Market Segmentation and International Marketing - How do firms Segment across National Boundaries?
Globalisation and Marketing - A Positive Impact upon Society?
Services and International Marketing - How do Firms Manage Services across Borders?
International Marketing Communications for International Business - How do Firms Develop Trans-National Marketing Communications?
Your literature review must draw from a broad range of academic sources. A literature review surveys books, scholarly articles, and any other sources relevant to a particular topic, area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of these works in relation to the topic being investigated.
Your assignment will be evaluated according to the following criteria:
Guiding questions:
Has a comprehensive range of literature been used to discuss concepts, models, and theories?
Are the sources used up to date, and of sufficient academic weight?
Does the assessment give evidence of a critical attitude towards source material?
Are the key themes and issues surrounding the chosen topic clearly drawn from the literature?
Evidence of secondary research
Guiding questions:
Is all data presented relevant to the aims and objectives of the chosen topic?
Are the findings presented clearly and interestingly for the reader, with useful tables and charts embedded in the text and with the appendices being used appropriately for bulky and/or less interesting/essential data?
Have the findings been discussed and evaluated?
Have the findings of the chosen topic been compared and contrasted with findings, theories, models, and concepts derived from the material covered in this module?
Quality of discussion
Guiding questions:
Is the literature review well-grounded in the evidence and arguments presented?
Has the relevance of the conclusions for Strategic Global Marketing been discussed?
Are the conclusions and recommendations discussed in context, and are they more widely applicable?
Structure, presentation and grammar
Guiding questions:
Does the assessment have well-organized abstract, introduction, main body and conclusions
/recommendations sections?
Is the overall style and presentation of the assessment in accordance with that specified in the descriptions?
Is the contents page clear, concise, and logically numbered?
Are all appendices referred to in the text?
Is the writing clear and in an appropriate academic style?
Is the standard of written English acceptable?
Has the assessment been spelling, and grammar checked?
Referencing technique
Guiding questions:
Are all citations and references properly formatted?
Have sources been acknowledged and referenced fairly and properly?
Is the references list at the end of the assessment complete and in the Harvard style?