Global Strategy

TOPIC: ARGOS

This module will introduce you to relevant concepts of Global Strategy and Strategic Management. It will address the key question of what is international or global about strategic decisions and focus on the specific management issues that come with global organisations in terms of institutional distance.

This module aims primarily to ensure that students understand the nature and meaning of corporate strategy and can assess the strategic position of corporations operating in complex global markets. Students will demonstrate an understanding of strategy formulation and implementation in global markets.

This module will help you to understand the strategic approaches of multinational companies (MNCs) and analyse different strategies for international expansion.

Learning Outcome 1: Critically evaluate international and global strategy;
Learning Outcome 2: Apply strategic models and theories to evaluate global strategy formulation and implementation;
Learning Outcome 3: Analyse different strategies for international expansion.

TASK:

1. Understanding the VLE, Core reading texts and additional reading materials.

2. Discuss with the class in detail, the Assignment Brief on Module (with more focus on structure- Cover Sheet, Table of Contents, Introduction and 2.0 as that would be required for next week tutorial).

3. Discuss expectations - informal Q&A session to check understanding and requirements.

ACTIVITY

1. Discuss the Assignment Brief on Module with focus on point

2. Prepare a table of contents, introduction, overview of the company for feedback next week.

1.0 Introduction(This is about telling the reader what the assignment entails in one paragraph of say, 200words. Roughly5 or 6 sentences briefly on the five main headings from the Table of Contents)

1.2 Overview of selected company (4key information needed in a one paragraph format: 1. When founded 2. Service offered summarised 3. Customers served/targeted summarised 4. How big?) For how big, any of this 4 information would do to avoid unnecessary information overload: 1. Market share 2. Number of employees 3. Number of locations 4. Turnover/sales). Estimated word 150
Must include in-text citation of the sources used.

2.0Applicationof StrategicManagement Processmodels/frameworkstoXYZ
Start with at least 2 definitions of strategic management and comment
2.1 Company's goals, Vision, and Mission. (Estimated word 250)
2.2 Environmental Analysis-
2.2.1 External analysis- Industry structure, competitive forces, and strategic groups(Apply any2 relevant frameworks)(Estimated word 300)
External environment analytical tools you can use but if any different the below is highly welcome
• Porter's Diamond
• Porter's Competitive Model for Industry Structure Analysis (Porter's Five Forces Framework)
• Market size (TAM, SAM, SOM), the Business Cycle model
• Blue/Red Ocean strategy
2.2.2 Internal analysis- Resources, capabilities, and core competencies (Apply any relevant framework)(Estimated word 300)
Internal environment analytical tools you can use but if any different from below is highly welcome
• Competitor's analysis tool VRIO (Value, Rarity, Imitability or Organisation Framework) to establish your company's competitive advantage.
• Porter's Value Chain
• Organisational Competences-Resource Based View (RBV)
• McKinsey 7s
Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph

Evaluate global strategies of XZY

3.1 Business strategy-ApplyPorter's competitive strategies to analyse the different business strategies for international business(300 words)

3.2 Corporate strategy-integration, strategic alliances, M&AsDiscuss any 2 main strategies for internationalisation one of those that your selected company uses.(300 words)

3.3 Global strategy- Evaluatethe global strategies thatyour selected company uses.(Use Bartlett and Ghoshal Matrix/ Porters Global strategies)(400 words)

(Include an evaluation of the strategies the selected company uses for each of the above.)
Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph

4.0 Entry Strategies in International Markets (Minimum 2 strategies Exporting, JVA, Licensing)
Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph.
Evaluate the strategy used by your company.(Estimated word 400)

5.0 Recommend any two strategies to increase the company's international competitiveness Structures, culture, and control (corporate governance, social responsibility, and ethics)