Assignment for Principles of Marketing - Business Management

Chosen company: Oxford University - education

REQUIREMENTS : You must produce a marketing report which includes the following in relation to your chosen organisation:

Question 1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the organisation based on properly referenced sources.

Question 2. Identification of the organisation's key service marketing challenges (Weakness and Threats) for the next 3 years, drawing on secondary research and analysis.

Question 3. Analyses the threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within the constraints of Strengths and Opportunities.

Show a clear connection between SWOT and PESTLE analysis.
The report should be 1500 words maximum (without appendices).
Please use tables and diagrams where possible to stay within the word count.

Assessment Criteria
*The use of the relevant services marketing theories and analytical framework in your answer to the above tasks.
*Evidence of well-structured and logical marketing report with introduction, main body, and conclusion.
*Word limit 1500 words maximum (excluding references and appendices)

PLEASE SEE BELOW structure for the report:
1. Introduction
2. SWOT Analysis
2.1 Strengths
2.2 Weaknesses
2.3 Opportunities
2.4 Threats
3. Oxford University marketing challenges
4. Recommendation for overcoming challenges
5. References
6. Appendix (for tables and diagrams when including them in the text)