ACCO1160 - Accounting, Finance and Business Planning - University of Greenwich

Detailed Specification:

You are required to produce a management report entitled, "Strategic Analysisand Planning Document for Street Lighting Corporation"based on the evidence supplied in the case study.

Length of Report: Word processed-maximum of 3000 words excluding References and Executive Summary.

Specifically you are required to:

Conduct a strategic analysis of SLC and develop a strategic plan that will enable the company to overcome its current shortcomings and to gain competitive advantage that management is seeking.

Your task

1. Executive Summary
Briefly summarise the approach taken in the report, and the key findings

2. Introduction
Background - briefly describe the background context of the organisation (e.g. historic information on the company's formation, the financial performance, and the key products and services) and provide an outline of your report.

3. Overview of problems with current strategy
What is wrong with the current strategy? Why is company incurring losses?

4. Strategic Evaluation
Present Position and Industry Analysis: You should consider analysing the organisation's current position using following tools: PEST andSWOT. You could include Porter's 5 Forces analysis.

5. Discussion of proposed strategies
Do you agree with John's proposals?What strategies (operation, financial, marketing andother strategies) should SLC follow to come out of the difficulties it faces? How can these be implemented?

6. Future Prospects
What are the future prospects of SLC? Are the proposed strategies sustainable? What are the gaps? What else can be done?

7. Conclusion

8. References
Harvard style referencing must be used.

9. Overall professionalism
Well written report which is presented in a professional manner. Appropriate headings, logical structure and flow of ideas, clear and coherent language with good grammar and punctuation etc.

Attachment:- Finance and Business Planning.rar