Strategic Management
Aim: The aim of this unit is to develop learners' understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organisational changes.
Learning Outcome 1: Be able to analyse key external influences on an organisation's strategy.
Critically evaluate the position of an organisation in its current market.
Critically analyse the effects of existing plans on an organisation.
Learning Outcome 2: Be able to appraise strategic options for an organisation.
Critically explore the relationship between, corporate, business and operational strategies.
Apply strategic models and tools to develop strategic options for an organisation.
Evaluate strategic options for an organisation.
Learning Outcome 3: Be able to evaluate various tools and approaches to a strategy implementation plan.
Create a relevant vision, mission and strategic goals for an organisation.
Propose a suitable structure for an organisation that fits a strategic plan.
Create a resourced strategy implementation plan.
Learning Outcome 4: Be able to develop and implement a strategic organisational change management plan.
Apply force field analysis to effectively distinguish forces of change.
Critically evaluate various change management models.
Identify relevant leadership and change agent skills to implement a strategic change in an organisation.
Learning Outcome 5: Be able to monitor and control the implementation of strategic plans.
Develop a monitoring and control system for the implementation of strategic plans.
Design key success indicators in order to monitor the implementation of the strategic plan.
Distinguish potential risks during implementation.
Review the effectiveness of the strategic plan.
Task 1 - Business Presentation
Instructions:
You are required to prepare a presentation with speaker notes critically evaluating the strategic plans of an organisation of your choice and propose strategic options.
You are advised to check with your tutor that your choice is appropriate.
Your presentation is to be made to the board of directors and you should:
Critically evaluate the position of an organisation in its current market.
Critically analyse the effects of existing plans on an organisation.
Critically explore the relationship between, corporate, business and operational strategies.
Apply strategic models and tools to develop strategic options for an organisation.
Evaluate strategic options for an organisation.
Present a SWOT table (or equivalent) and critically evaluate the organisations current strategic position.
Task 2 - Report
Instructions:
Following your presentation, you should now prepare a new strategic plan in a report format:
Your report should:
Critically evaluate the relationship between the organisation's, corporate, business and operational strategies.
Apply strategic models and tools to recommend strategic options for the organisation.
Evaluate critical success factors/assumptions that underpin the strategic options you have developed.
Recommend and justify a strategic option and accompanying business objectives.
Identify change factors by completing a force field analysis for your selected organisation.
Identify the change agents and propose a suitable structure for the implementation of the plan.
Develop a monitoring and control system for the implementation of strategic plans.
Design key success indicators in order to monitor the implementation of the strategic plan.
Distinguish potential risks during implementation.
Review the effectiveness of the strategic plan.
Task 3 - Reflective Essay
Instructions:
Write a reflective essay to critically evaluate the usefulness of change management models and recommend one specific model to support the strategic option identified in Task 2.
You should also explain how you could be a change agent and identify the leadership and change agent skills you would need to display in order to make changes successful.
You should refer to the Indicative Content in the specification to help form your answer.
Referencing:
Each section must reflect any supporting Harvard style citations.